While boudoir photography has always been popular for women looking to surprise and tantalize their significant others with sexy photos, the new trend is guys having similarly-styled photo taken.
Call it "dudeoir."
Mariah Carle, a boudoir photographer who shoots both individuals and couples, said that about a quarter of her clients are now men.
"Many men feel good about their bodies and want photos to enjoy when they're older," Carle told Yahoo! Shine. "Some want to show off their weight loss, and others are looking to spice up their love lives."
"People think that women are the only ones who want to look and feel sexy. That's not true."
Photo credit: Shutterstock/MaxFrost