According to a new survey, 51% of men use baby wipes after a bowel movement, and of that group, 24% are embarrassed to admit it and try to hide that fact.

The company behind Dollar Shave Club is trying to change all that. One Wipe Charlies launched June 4.

"Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day," said Dollar Shave Club CEO Michael Dubin. "Butt wipes is a category we're really excited about."

Read more: Ad Age