Tostitos' New Bags Have a Built-In Breathalyzer

If your friends aren't responsible enough to tell you that you're too drunk to drive, maybe your tortilla chips will be?

Tostitos is rolling out a new bag right now that has a built in BREATHALYZER.  You breathe into the sensor on the bag, and if it detects any alcohol on your breath, the design on the bag turns red and flashes a message that says "Don't drink and drive."

The bags are only going to be around for a limited time, but you should definitely try to get one for your Super Bowl party.

The special bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message. 

The bag also uses near-field communication (NFC) technology, allowing fans to tap the bag with their phone to call a ride. With Uber and Mothers Against Drunk Driving, Tostitos will offer partygoers $10 off their Uber ride during and after the Feb. 5 game.  PRETTY COOL


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