If you haven't heard about this, Burger King is offering a deal where you can get a Whopper for ONE CENT . . . if you order it on their app while you're at a McDonald's. Completely stupid idea. Why send your customers to the competitor?
A guy named Boyce Harvey in Los Angeles tried to take advantage of the Whopper deal, but for some reason it wasn't working right.And somehow, instead of charging him a penny for the Whopper . . . he found out the app had charged him $1,093.91. And that meant he overdrafted his account. He complained to Burger King, and they say they're going to work with him to figure out how he got overcharged by $1,093.90.By the way, if you're wondering if the "order a penny Whopper at McDonald's" campaign is working for Burger King . . . it REALLY is.
After they announced the deal, their app went from about 400th most downloaded in Apple's app store to number one in the span of a week.