Reports Shows LEGOs are a Better Investment than Gold

In a paper titled “Lego - The Toy of Smart Investors,” Victoria Dobrynskaya — an assistant professor at Russia’s Higher School of Economics and student Julia Kishilova looked at the initial offering price of some 2,300 sets offered by LEGO between 1987-2015. They then compared the price return with sales on secondary markets like eBay.

They performed better than gold during that period... to the tune of 11 percent a year!

 

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