YOUR KID could be the next "Mikey" for Life Cereal OPEN CASTING CALL


Life cereal is looking for the next kid to play 'Mikey' . . . apparently they're rebooting the 'Mikey likes it' ads from the 70's and 80's. And your kid can audition. They're doing open casting calls at Walmarts in five major cities, or you can submit a video online at until April 27th. And they're looking for boys AND girls, between four and eight years old. Here's the official script

Life – Chance to be the Next Mikey Contest Official Script

[Shakes head.] “I won’t like it. I don’t like anything.”

“No, I don’t want to try it!” [Looks mad, stares at bowl, picks up spoon, and sighs]

“Ok, fine I’ll try it” [Looks apathetic and then pretends to eat cereal out of a bowl]

[Suddenly smiles] “Mmmmmm, I like it! I really like it! I really like Life!”


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