That’s the name of a new beer, which the Weyerbacher Brewing Company’s website notes was created “for tailgating in parking lots, celebrating first downs, and big hits”.
Weyerbacher said on the first day the beer went on sale, it sold out!
Want to know what it's like? Here's a Massive Beer review:
From CBSLocal.com - Pennsylvania Brewery Names Newest Beer ‘Dallas Sucks’